According to Delta, world travellers are more likely to attract right swipes on Tinder, but what if you can't afford to go away to snap that perfect profile pic?
That's what Delta – along with Wieden Kennedy New York and Colossal Media – addresses with the Delta Dating Wall, an epic advert in Williamsburg, Brooklyn, featuring exotic backdrops that you can stand against for a selfie, instantly making you a lot more windswept and interesting.
Wieden Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.
It used the campaign to push back against the pressure on women to conform to certain rules with its "Because No Reason" tagline that encourages people to do what they like, just because they like it.
This is just another example of their brilliant work.
It's the work of Zane Zhou, along with Lamano Studio in Chile. It's been 50 years since homosexuality was decriminalised in England and Wales, but today it's still illegal in 72 countries around the world – and punishable by death in eight.
To highlight this fact, Absolut, in collaboration with LGBTQ charity Stonewall and BBH London, created this series featuring close-up shots of same-sex kisses, with many of the subjects coming from the countries where these kisses could land them in prison, or worse.
Using simple yet effective colours and simple illustrations means that this is an ad that pops from the page.
Print advertisments raising awareness of important causes such as global warming have to be instantly striking.