Continues the spokesperson: “Unlike other services, though, this feature is about helping members better personalize their unique experience, not sharing an opinion on the quality of a story.” The shakeup — which will take effect in April — comes on the heels of comedian Amy Schumer accusing haters of conspiring to flood her latest Netflix special with one-star reviews.
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The executive said Netflix tested the new system last year and found that users volunteered 200 percent more ratings when faced with a simple up or down choice than when having five options — so the system will result in more feedback from viewers.
Yellin also noted that the review system has been less important over the years as the company has found users will often rank respected documentaries with five stars and more frivolous titles with one star despite being far more likely to actually watch the latter.